HISTORY
The company Michelini was founded in 1991 by the Michelini brothers, Emanuele and Simone, both in their twenties at the time. The immediate choice was to manufacture high-quality products to satisfy the most demanding market niche, that looking to performance. In line with this philosophy, the decision was made to provide all ironing systems with anti-scale copper boilers, external heating elements, outer structures in steel, professional irons with solid aluminium sole plates, professional solenoid valves and prime quality components. 1991 saw the founding of SI.EM (Simone-Emanuele), which was then transformed in 1993 to Michelini.

PHILOSOPHY
The Michelini philosophy is, and always has been, one of total quality. But what does “total quality’ actually signify for the Michelini brothers? It signifies the creation of domestic appliances that work better and last longer than traditional models. It signifies using prime quality raw materials and selected components, combined with continuous testing of bought-in components as well as the finished products. It signifies selecting reliable suppliers, who become stable and regular partners in the supply of components and services that are on a par with the Michelini philosophy. It signifies transparent trade relations, founded on ethics and guided by honesty and fairness. It also signifies satisfying each and every after-sales need with clarity and professionalism, including those linked to technical problems, because total quality is also the knowledge that even if perfection may be unreachable, it is still a target to aim for with humility and diligence.
Total quality in the working environment as well, with the setting up of working relationships founded on mutual respect and dignity, in order to create the right atmosphere for increasing and developing the potential of all concerned. Total quality, in fact, knows no bounds. Targets already reached represent the starting point for other objectives inspired by the same continuing philosophy.

DEVELOPMENT
The first ironing system “Family”, developed for tailoring and dressmaking workshops, was supplemented by other systems designed specifically for domestic use. Today, the company has a wide range of systems with capacities varying from 1 to 3 litres. Ironing boards were then added to the product range, together with a series of professional domestic appliances such as slicers, coffee machines, graters and the “SPIEDINELLA”, a new patented system of motorised and simultaneous cooking of eight spit roasting skewers, all of the highest possible quality.

PUBLICITY
The best form of publicity comes from the mouths of satisfied customers. To provide support for the retailers and to accelerate the diffusion of the brand name, space has been dedicated to advertising and specially written articles in the best specialist newspapers and magazines for the home. The company also sponsors sporting initiatives and national events.

OBJECTIVES
Projects are currently being developed for new and innovative ironing systems. The next few years will see a concentrated effort towards extending the brand name throughout the world market.